It's not the first time a game developer has run into issues with Chinese regulators over a Winnie the Pooh reference. Engadget has contacted Blizzard for comment. NetEase declined to comment to the Financial Times. China is the biggest gaming market on the planet and not being able to release Diablo Immortal there would likely have a severe impact on the game's expected revenues. According to reports, it raked in $24 million in two weeks as a result of its aggressive approach to monetization. The PC and mobile title debuted in other territories this month. It promised players an "exclusive thank-you package containing legendary equipment" as a makegood for the delay. Discussions related to the post were also wiped from the service.Ĭurrently, Diablo Immortal does not have a release date in China, though NetEase still expects to ship the game in the country. This community anger is leading fans to echo the same complaints about Immortal, like this claim that Blizzard is farming Immortal development or that Immortal is a reskin of an existing NetEase game called Crusaders of Light (which Blizzard says is also not true).In the wake of a screenshot of the post (which read "why hasn't the bear stepped down?") gaining traction, the official Diablo Immortal Weibo account was banned from posting anything. Kripparian has often been a vocal critic of Hearthstone, the Blizzard game he plays the most. On YouTube, even popular Blizzard content maker Octavian “Kripparrian” Morosan is being called a shill and receiving mostly downvotes on a video where he says people should give Diablo: Immortal a chance. The anger surrounding Diablo: Immortal is reaching high levels. It’s a very good partnership, where we’re all in it together. It feels like one team, even though we’re not physically together all the time. From both sides, we can come up with ideas and work on implementation. There’s no clear divide - you do this we do that. When I asked what each company was working on for the game, Hsu responded: One popular refrain you see in these angry threads is that Blizzard has farmed the game out to NetEase.
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